# SEO Performance

> Track where your project ranks in search, find keywords close to page one, and see referring domains and page speed, so you know which links and fixes pay off.

Source: https://docs.serpier.com/seo-performance

SEO Performance tracks where a [project](https://docs.serpier.com/projects) ranks in search, which keywords are close to page one, which domains link to it, and how fast its pages load. Use it to see whether the links you buy in the [Marketplace](https://docs.serpier.com/marketplace) move your rankings, and to pick the keywords worth working on next. It is the search counterpart to [AI Visibility](https://docs.serpier.com/ai-visibility), needs a paid plan (see [Billing](https://docs.serpier.com/billing)), and its rank checks use Navi credits.

## Set up tracking for a project

Choose **Add project** (or **Select project** if nothing is tracked yet). Setup has four steps:

1. **Location**: the search market. Every keyword is checked in that country.
2. **Keywords**: start from the suggested terms, add your own, **Import from a file**, or **Paste keywords** one per line. **Connect Search Console** adds the queries that already bring you traffic.
3. **Engines, Devices & Frequency**: choose **Google** (the default), **Yahoo**, or **Baidu**; **Desktop**, **Mobile**, or both; and a **Daily**, **Weekly** (the default), or **Monthly** check. Desktop and mobile count toward the same keyword quota.
4. **Confirm**: check the estimated monthly Navi credit usage, then **Start tracking**.

> If the estimate is higher than your credit balance, reduce keywords, engines, devices, or frequency, or top up credits first.

The overview then lists every tracked project with its **Average ranking**, **Keywords in top 10**, **Share of voice**, **Rank** (backlink strength from 0 to 100), and **Referring domains**.

![The SEO Performance overview with a row per tracked project](https://docs.serpier.com/docs-assets/seo-performance-overview.webp "Every tracked project, with its average ranking, top 10 keywords, share of voice, and backlink strength.")

## Find the keywords worth working on

Open a project and go to **Keywords**. The chips split your keywords into groups that each call for a different fix:

- **Top 10**: on the first page of results.
- **Striking distance**: positions 11 to 20, one page off the first. Usually the cheapest wins.
- **Dropped**: lost five or more positions since the previous check, or left the results.
- **Not ranking**: no position found.

With [Search Console connected](https://docs.serpier.com/connectors), three more chips use your real click data. A keyword can sit in these as well as in a rank group:

- **Losing clicks**: clicks fell by at least 30% against the previous 28 days.
- **Low CTR**: fewer than half the clicks expected for the position, usually a title or description problem.
- **Cannibalised**: two or more of your pages compete for the same query.

Click a keyword to see its rank history, SERP features, and landing pages.

![The Keywords tab filtered to Striking distance](https://docs.serpier.com/docs-assets/seo-performance-keywords.webp "Striking distance: keywords on page two, usually the cheapest to push onto page one.")

## Add more keywords

**Add keywords** gives you three ways in:

- **Start a research**: find **Topic ideas**, **Close variants**, **Autocomplete** suggestions, or **Questions**, then add the ones you want.
- **Import from a file**: upload an Excel or CSV file and map the keyword and tag columns.
- **Paste a list**: one keyword per line.

Serpier checks the estimated monthly credit usage with the new keywords included. If it is higher than your balance, the keywords are not added.

## Compare yourself with competitors

The **Overview** tab includes **SERP features & AI Overviews** from the latest check. **Competitors** shows your **Share of voice** against the sites that rank for the same keywords.

## Check backlinks and page speed

**Backlinks** shows your **Referring domains** month by month, new against lost, and the list of domains that link to you. Use it to see whether placements from your [orders](https://docs.serpier.com/orders) appear as new referring domains.

![The Backlinks tab with referring domains over time and the list of linking domains](https://docs.serpier.com/docs-assets/seo-performance-backlinks.webp "New against lost referring domains each month, and the domains that link to you.")

**Performance** scores the pages you audit for **Performance**, **Accessibility**, **Best Practices**, **SEO**, and **Core Web Vitals**, on mobile or desktop. **Re-audit now** scores them again after you make changes.

## Run a check and manage credits

**Last run** and **Next run** sit beside the tabs. **Run analysis** starts a rank check now, and the confirmation shows its estimated credit cost.

> A check you start is charged on top of the monthly estimate, which covers scheduled checks only.

Turn on **Analysis runs complete** in your [notification settings](https://docs.serpier.com/notifications) to hear when a check finishes. The settings button on the project changes its location, engines, devices, and frequency.

## Related

- [AI Visibility](https://docs.serpier.com/ai-visibility.md)
- [Connections](https://docs.serpier.com/connectors.md)
- [Marketplace](https://docs.serpier.com/marketplace.md)
- [Billing](https://docs.serpier.com/billing.md)