# Projects

> Add a project for each site you promote, switch between them, and set its industry, which decides the prices and publishers you see on the Marketplace.

Source: https://docs.serpier.com/projects

A project is a site you promote, such as `yourbrand.com`. Everything you buy is bought for a project: the [Marketplace](https://docs.serpier.com/marketplace) prices and filters sites for the active project, each item in your [cart](https://docs.serpier.com/cart) belongs to one, and [orders](https://docs.serpier.com/orders) show which project they are for. Your first project is usually created during [onboarding](https://docs.serpier.com/getting-started#your-first-project). Add one for every other site you work on, then switch between them with the project switcher next to the search bar.

## Switch between projects

Projects you have open appear as tabs next to the search bar. Select a tab to make it the active project. The X on a tab only closes the tab; the project stays.

To open another project, select **+** (**Add project**). The menu lists your projects with the ones you open most often at the top. Search with **Search projects...** and select one to open it as a tab.

![The project menu open next to the search bar](https://docs.serpier.com/docs-assets/projects-switcher.webp "Open a project from the menu. It becomes a tab and the active project.")

On a small screen the tabs collapse into one menu that shows the active domain, or **Select project** when none is active.

## Add a project

1. Select **+** next to the search bar, then **Add project** at the bottom of the menu.
2. Enter the domain, for example `example.com`, and select **Create project**.
3. On **Project profile**, check the **Brand name** and **Brand description** Serpier filled in, then select **Continue**.

The new project opens as the active project. If your organization has no project yet, the Marketplace asks you to create one before you can buy, in a dialog titled **Create your first project**.

![The Add project dialog with a domain field](https://docs.serpier.com/docs-assets/projects-create.webp "Enter the site you want to promote.")

## How the project changes what you see

The active project decides three things on the Marketplace:

- **Price**: some sites charge more for certain industries. Prices already include any multiplier for your project's industry. In the cart, a multiplier above 1 shows as a badge such as `x1.5`.
- **Which sites you can buy**: a site that does not accept your project's industry has a disabled cart button.
- **Relevance Score**: how closely each site matches your project's site.

The Marketplace also remembers your filters and sort order per project and brings them back when you switch.

## Set the project's industry

Serpier detects the industry of your site. When it finds one, an icon appears next to the active project's tab. Hover it to see the industry.

Select the icon to change it. Usually the panel is titled **Request a different industry**: pick an industry, or **None**, and select **Request**. Serpier reviews the request. The industries are **Adult**, **Casino**, **CBD**, **Crypto**, **Betting**, **Loan**, and **Trading Forex**.

On some projects the panel is titled **Change this project's industry** and the button is **Update**. That change applies right away. If cart items do not accept the new industry, **Cart Items Will Be Removed** lists them: **Continue** removes them, **Cancel** keeps the current industry.

## Reuse guidelines for a project

Each project can keep its own content guidelines, such as tone or topics to avoid. When you [add a brief](https://docs.serpier.com/orders#add-a-brief) to an order, **Choose guidelines** lets you attach **Project guidelines** to the publication and add or edit them there. They are saved on the project, so the next brief for the same site can reuse them.

## Delete a project

Open the project menu and select the X next to the domain, then **Delete project**. This cannot be undone. Only an organization owner can delete a project.

> Projects are also what [AI Visibility](https://docs.serpier.com/ai-visibility) and [SEO Performance](https://docs.serpier.com/seo-performance) monitor. Your plan sets how many you can monitor; see [Billing](https://docs.serpier.com/billing).

## Related

- [Marketplace](https://docs.serpier.com/marketplace.md)
- [Orders](https://docs.serpier.com/orders.md)
- [SEO Performance](https://docs.serpier.com/seo-performance.md)
- [AI Visibility](https://docs.serpier.com/ai-visibility.md)