# Orders

> Follow every publication from checkout to a live link: add the brief, approve content, and replace placements a publisher declined.

Source: https://docs.serpier.com/orders

An order is created when you check out your [cart](https://docs.serpier.com/cart). From then on, Orders is where you follow each publication to a live link: give Serpier the brief it needs, approve the content, and pick a replacement if a site turns a placement down. The [Publication Tracker](https://docs.serpier.com/publication-tracker) takes over once links are live.

![The Orders list with order IDs, statuses, totals, and projects](https://docs.serpier.com/docs-assets/orders-list.webp "Every order in your organization, newest first. Filter and sort from the column headers.")

## What needs your attention

Look for **Action Required**. An order shows it when at least one publication is missing details or has content waiting for your review. Nothing moves until you act.

An order's status is one of:

- **Awaiting Payment**: the invoice is not paid yet. Content work starts after payment. See [Billing](https://docs.serpier.com/billing).
- **Action Required**: a publication needs a brief, or content is ready for you to review.
- **In Progress**: Serpier is writing or the publisher is placing the content.
- **Delivered**: every publication is live or refunded.
- **Cancelled**

Open an order to see each publication on its own row with its own status:

- **Action Required**: details are missing, or content is ready for review.
- **In Progress**
- **Delivered**: the link is live. **Open live link** takes you to it.
- **Rejected**: the content was rejected.
- **Refunded**: the placement was refunded. The badge shows the reason when one was recorded, for example **Niche not accepted**.

![Order details with the payment summary, order items, and suggested replacements](https://docs.serpier.com/docs-assets/order-details.webp "An order with a refunded placement and similar sites to replace it.")

## Add a brief

Serpier needs a brief before it can write or place anything. Right after checkout, **Add details for content** opens if anything is missing. You can come back to it any time with **Edit content details** on the order, or **Input Details** on a single publication.

1. Fill in the required fields for each publication. What they are depends on the [content product](https://docs.serpier.com/cart#content-products) you chose:
   - **SEO Publication**: the **URL** to link to and its **Anchor**. Add a second link with **Add another link**. **Topic**, **Keywords**, and **Publication date** are optional.
   - **Homepage**: **URL** and **Anchor**, plus an optional **Publication date**.
   - **AI Publication** (**Brand mention**, **PR Post**, or **Co-citation**): **Company name / site name** and the **AI Visibility prompts** you want to show up for. A **PR Post** also asks **What's the news?**
   - **Manual** (you supply the article): a **Google Docs URL**, or paste it into **Write content here**.
2. Use **Apply to...** to copy a field to the other publications in the order instead of typing it again.
3. Select **Save and continue**.

Leave **Publication date** empty, or choose **Immediately**, to publish as soon as the content is ready.

![The content details form for a publication](https://docs.serpier.com/docs-assets/order-brief.webp "The brief for one publication. Required fields depend on the content product.")

> Your organization's guidelines apply to every brief automatically. Use **Choose guidelines** to add guidelines for one placement, or reuse the guidelines saved on a [project](https://docs.serpier.com/projects).

If the order is unpaid when you close the brief, **Payment Required** reminds you that content creation waits for payment.

## Approve or request changes

When Serpier has written a piece, the publication shows **Action Required** and a **Review** button. **Review Content** shows the article next to its **Content Details**.

- **Approve Content** accepts it as it is.
- **Edit Content** lets you fix small things yourself, then **Submit Changes & Approve**.
- **Request Changes** asks for a new version. Say what is wrong in the optional reason, then **Reject Content**.

Once content exists, **View content**, **Open document**, and **Open URL** open it at any time.

## When a placement is refunded

Publishers sometimes decline a placement, for example because your niche is not accepted on their site. The publication is refunded and the order shows **Suggested replacements for** that site: similar sites with their **DR**, **Traffic**, **Price**, **Country**, and **Category**.

Add one to your cart with the cart button on its row, then check out as usual. If nothing similar is available, the panel links you to the [Marketplace](https://docs.serpier.com/marketplace).

## Track live links

**Monitoring** on an order opens it in the [Publication Tracker](https://docs.serpier.com/publication-tracker), which checks that each live link stays up and keeps its attributes. [SEO Performance](https://docs.serpier.com/seo-performance) shows whether the placements turn up as new referring domains and move your rankings. [Navi](https://docs.serpier.com/navi) can also answer questions about your orders and their status.

## Related

- [Cart](https://docs.serpier.com/cart.md)
- [Publication Tracker](https://docs.serpier.com/publication-tracker.md)
- [Projects](https://docs.serpier.com/projects.md)
- [Billing](https://docs.serpier.com/billing.md)