# Connections > Connect Google Analytics, Search Console, Shopify, WordPress, and more than 1,500 other apps so Navi works from your own data, and choose who on your team can use each one. Source: https://docs.serpier.com/connectors Connections let [Navi](https://docs.serpier.com/navi) work with the tools you already use, so its answers and [automations](https://docs.serpier.com/automations) are based on your numbers instead of only what Serpier tracks. You can connect more than 1,500 apps, from analytics, search, and your store or CMS to CRMs, ad accounts, email, docs, and project tools. Connect a tool once, link it to the right [project](https://docs.serpier.com/projects), and decide whether the rest of your organization can use it. To go the other way and use Serpier from Claude, ChatGPT, or Cursor, see [Serpier MCP](https://docs.serpier.com/mcp). ## Connect a tool 1. Open [Connections](https://app.serpier.com/account/settings?tab=connections) in Settings. You can also get there from **Connectors** in the Navi menu, or the **Get better answers from your apps** banner in Navi. 2. Find the tool. **Suggested** shows the most common ones, such as Google Analytics, Search Console, Shopify, WordPress, HubSpot, and Google Ads. Select **All** or a category, such as **Marketing & ads** or **Sales & CRM**, to browse the rest, or type in **Search connectors**. 3. Select **Add** on the tool. 4. Sign in with the provider, or paste the credentials it asks for (see below). A sign-in opens in a new window, so allow pop-ups for Serpier if nothing opens. 5. If you have several projects, link the store, site, or property to the project it belongs to. Serpier suggests matches by domain, and you can link more later. The tool then shows **Added**. If the tool you use is missing, select **Request** under **Don't see your marketing stack?** to tell Serpier. ![The Connections tab listing the tools Navi can connect to](https://docs.serpier.com/docs-assets/connectors-catalog.webp "The suggested tools, each with Add.") ![All tools with category filters and apps such as HubSpot, Google Ads, and Mailchimp](https://docs.serpier.com/docs-assets/connectors-marketplace.webp "Select All or a category to browse every tool, or search for one.") ### Tools that ask for credentials Most tools connect by signing in. A few need credentials from that tool's admin instead: - **WordPress**: **Site URL**, **Username**, and an **Application Password** (created under Users → Profile in WordPress). - **WooCommerce**: **Store URL**, **Consumer key**, and **Consumer secret** from a Read/Write REST API key. - **Umbraco**: **Site URL**, then choose **What Navi can read**. Add an **API key** if your Delivery API requires one. - **DynamicWeb**: **Solution URL** and **Management API key**. - **Piwik PRO**: **Account URL**, **Client ID**, and **Client secret**. - **Mixpanel**: **Data region**, **Service account username**, **Service account secret**, and an optional **Workspace ID**. For **Google Analytics** and **Google Search Console**, select **Connect Google account**. One Google login can serve both. ## What Navi can do with a tool Select a tool to open its details. **What Navi can do** lists every action Navi can take with it, and **Accounts** shows the accounts you have connected. ![Google Analytics details with the list of actions Navi can take](https://docs.serpier.com/docs-assets/connectors-google-analytics.webp "Each action Navi can take with Google Analytics, from listing properties to running reports.") In a chat, Navi picks the right action when you ask for something. It reads right away. Anything that creates, changes, or sends something shows **Needs approval**, and nothing happens until you select **Approve**. A few examples: - **Google Analytics** and **Google Search Console**: traffic, top pages, and acquisition, or clicks, impressions, and the queries you rank for. - **Shopify**, **WooCommerce**, and **Magento**: orders, products, and store content. - **WordPress**, **Umbraco**, and **DynamicWeb**: pages and posts on your site. - **HubSpot**: contacts, companies, and deals. - **Google Ads** and **LinkedIn Ads**: campaigns and their results. - **Slack**: Navi can message the connected workspace. [Automations](https://docs.serpier.com/automations) can read from every tool you connect. They do not create or change anything in a tool, apart from posting their findings to Slack. To make a change an automation suggests, ask for it in a Navi chat and approve it there. ## More accounts - To connect another account of the same tool, open it and select the connect button under **Accounts**, such as **Connect HubSpot account**. Navi asks which account to use when the request does not make it clear. - If an account shows **Expired**, open the tool and sign in again with **Reconnect** in the account's menu, or **Reconnect *tool* account** under **Accounts**. ## Who can use a connection **Who can use this account** on a connected account is either **Only me** or **Everyone in** your organization. Only the person who connected it can disconnect it. - Stores, sites, and workspaces (Shopify, WooCommerce, Magento, WordPress, Umbraco, DynamicWeb, Mixpanel, Piwik PRO, and Slack) are always shared with your organization. The control is locked. - Every other tool starts as **Only me**. Share it if your team should get answers from that data too. ## Disconnect a tool Open the tool, open the account's menu, and select **Disconnect**. For Shopify, select **Uninstall**, which takes you to Shopify to remove the Serpier app. Disconnecting stops Navi reading from the tool. ## Related - [Navi](https://docs.serpier.com/navi.md) - [Automations](https://docs.serpier.com/automations.md) - [Settings](https://docs.serpier.com/account-settings.md) - [Serpier MCP](https://docs.serpier.com/mcp.md)